About Us

Binndi Incense was founded in 2024 in Bengaluru—the heart of India’s incense industry—with a vision to create exceptional incense products using the finest ingredients. Our mission is simple: to deliver rich, long-lasting fragrances that offer true value to our customers.

But the story of Binndi begins much earlier.

Our roots go back to 1980, when our family established Bindi Agarbathi Company, a trusted manufacturer of high-quality raw materials for incense. For over four decades, we supplied many of India’s leading incense brands, quietly powering their products with our expertise and unwavering commitment to quality. We were, in many ways, the brand behind the brands.

With the next generation stepping in, a new chapter began. Building on that legacy and goodwill, we launched Binndi Incense as a consumer-facing brand—instantly recognised within the industry for its heritage of quality and trust.

Today, we bring that same depth of experience to every stick we make. From sourcing premium ingredients to crafting signature fragrances and designing innovative packaging, we focus on every detail that enhances your sensory experience.

At Binndi, we don’t just make incense—we honour Timeless Traditions and create moments of calm, clarity, and connection.